Assignment Task
Overview
During this assessment you will produce written report detailing the planning and creation of three static visualisations derived from a data table. In this assessment, the quality of the presented visualisations is not assessed, only the planning and review of the visualisations.
Background
Visualisation software, such as Tableau and Power B.I, implement visualisation principles in the default creation of visuals. The defaults used in these programs are generic and have cultural and context biases that are typically not useful in the specific application of your visuals. For example, if you are designing a visual targeted towards an environmental group, the program visual defaults need to be changed to suit a “green” focus.
Altering visualisation requires knowledge of visualisation principles and theories which you will need to apply. Additional to changing the default appearance of a visualisation, is the target design of the visual to communicate data. The formal planning process to be applied is the What, Why, How framework Visuals resulting from a formal planning process are more effective at communicating a message from the data to a specific audience.
Task
For this assignment, you are to apply the What, Why, How visualisation planning framework and create three static visualisations for the supplied data. Each of the three visuals will require explicit use of the planning framework.
The target audience for each of the three visualisations is of your choice and may be the same, or different, for all three visuals. The visualisation (chart) types should be varied with a maximum of two visualisations being the same type.
For each of the three visuals use the following template:
Why
1. Target Audience: Define the target audience.
2. Visualisation intent: Present the intended meaning of the visualisation.
3. Assumptions: Specify and justify all required visualisation assumptions of the audience.
What
4. Raw Data: Identify and summarise the raw data required.
5. New Data: Identify and relate any required knowledge required that is not readily available in the raw data need to communicate the intended meaning.
6. Calculations: Specify any data transformations/calculations required
7. Data Limitations: List any limitations of the data.
How
8. Chart: Discuss & justify your visualisation/chart choice.
9. Aesthetics: Discuss & justify any visualisation choices for aesthetics.
10. Insert the visualisation. Ensure to reference your inserted visualisation using internal referencing in the Review and Improvements sections.
11. Review: Discuss how the visualisation communicates and aligns the intended meaning to the target audience.
12. Improvements: List and discuss changes that may improve the ease of communication of the presented visualisation
