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BUMAN3008 Marketing for Managers Workshop on Group Project Dr. Helen Song-Turner CRICOS Provider No. 00103D CRICOS Provider No. 00103D What we’re doing today… • Assessment 2 – Have you contacted your group members yet? • Marketing Strategy + Plan • Marketing Ethics IMPORTANT DATES: AT2 (group assignment): Due on week 11 (Oct. 22nd Oral Presentation, Written Report on Week 12). AT3 (individual assignment): Releasing on week 12 Assessment 2 • Assessment criteria of the Business report (Oral Presentation (10%) and Final Written Report (30%, length: 3000 words) • In most businesses, marketing managers are primar
BUMAN3008 Marketing for Managers Workshop on Group Project Dr. Helen Song-Turner CRICOS Provider No. 00103D CRICOS Provider No. 00103D What we’re doing today… •…