Essay assignment 2: Exploring the impact of media on health
Read chapter 15 in your textbook (Harrington, N. G. (Ed.) (2015). Health communication: Theory, method, and
application. New York: Routledge. ). Then do some online research of the Montana Meth Project (montanameth.org). For this assignment, I encourage you to look for materials also on Google Scholar (https://scholar.google.com/ ). After considering this material, write a report in which you evaluate the campaign using the concepts discussed in the text and during the lectures. For example, you could describe what kinds of decisions the campaign directors made in designing and implementing a campaign. Or you might analyze the content of the message in terms of types of appeals (e.g., emotional/logical, positive/negative affect). Or you could assess how effectively the campaign adapted to a target audience. This essay should be 3-4 pages in length (+ title page and references).
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Read chapter 15 in y appeared first on blitzarchive.com.