The case study is a contemporary case by Lucy-Gill Simmen, Anupam Mebta and Ling Xing (Harvard Business Publications) about postioning of ‘Made for Drink’. The case is about Dan Featherstone an entrepreneur
A case study will be provided in class, and the students need to answer the set of questions below. The case study is a contemporary case by Lucy-Gill Simmen, Anupam Mebta and Ling Xing (Harvard Business Publications) about postioning of ‘Made for Drink’. The case is about Dan Featherstone an entrepreneur and founder of Made […]