Develop a detailed visual representation of the sequential touchpoints that your Customer Persona (from the previous assignment) experiences during their decision-making
ObjectiveDevelop a detailed visual representation of the sequential touchpoints that your Customer Persona (from the previous assignment) experiences during their decision-making process prior to purchase. This exercise is designed to help you analyze how each interaction influences customer perceptions and ultimately drives purchase decisions. The use of AI tools is allowed to support your research, […]