MKT 212 – Hospitality Marketing & Sales
(Spring 2022)
The assignment:
Based on the concepts of Marketing Management, Management Strategies for service business.
Assessment
I- Choose one hospitality operation & make a full detailed report explaining the followings:
Components
1.the different management strategies for service business (1 mark).
2. the management strategy adopted by this operation (1 mark).
3. the reasons or factors for adopting this strategy (1 mark).
Marks
3 marks
Targeted
1.1 Explain the foundation and conceptual framework of hospitality marketing & sales from
Learning
operational to managerial perspectives (K1).
Outcomes
Submission
On or before Tuesday 10/5/2022 – 11:59 pm
Date:
Submission
A written report (electronic not printed) submitted by TEAMS
Form;
Work Type
Individual work
Penalties:
• Late submission: (0.5) mark per day.
• Any submission after Saturday 14/5/2022 WIIL NOT BE ACCEPTED.
• Plagiarism: In case of plagiarism, zero tolerance policy will be applied.
Writing
Your written paper must meet the following requirements:
requirements
• Font size 12 and the Font name is Times New Roman.
• Write sources and references in the last page of your paper.
• The cover page should include (the name of the assignment, the name of the student
and their ID, the name of the course, the section number, the name of the university,
the date of submission).
Kingdom of Saudi Arabia
University of Prince Mugrin Bin Abdulaziz
Al-Madinah Al-Munawarah
Assignment 1
Academic Year 1443 H (2021/2022 G), Spring 2022
Written Assignment Grading Rubric
Grading of written assignments will be based on the following grading rubric.
Criterion
Excellent =A
A Good = B
OK=C
Below
Missing = F
Score
Standard = D
Content
Hits on almost
Hits on most
Hits on basic
Hits on a
Completely
all content
key points and
content and
portion of
off track or
MEMORABLE
writing is
writing is
content and/or
did not
interesting
understandable
digressions
submit
and errors
Argument
Coherent and
Coherent and
Fairly
Some
Missed the
completely
reasonably
coherent
confusion and
point
organized
well organized
vagueness
completely
Sources
Sources are
Sources are
some sources
Sources are
Did not
cited and are
cited and some
are missing
not cited
include
used critically
are used
critically
Writing
Writing is
A few writing
More than a
Many careless
Same as
nearly error
and spelling
few writing
writing and
below
free
errors but non
and spelling
spelling errors
standard
that are critical
errors but that
that impede
for
may impede
comprehension
comprehension
comprehension
Font and
Includes a
Includes a
Did not
Did not
Same as
cover page
cover page and
cover page and
include the
include the
below
follow
follow some
cover page and
cover page and
standard
requirements
requirements
follow some
did not follow
regarding font
regarding font
requirements
requirements
size and name
size and name
regarding font
regarding font
size and name
size and name
