Kingdom of Saudi Arabia
University of Prince Mugrin
Al-Madinah Al-Munawarah
Assignment 1
Academic Year 1444 H (2021/2022 G), Spring 2022
MKT 212 – Hospitality Marketing & Sales
(Spring 2022)
The assignment:
Based on the concepts of Marketing Management, Management Strategies for service
business.
Assessment
Components
I- Choose one hospitality operation & make a full detailed report explaining the followings:
1.the different management strategies for service business (1 mark).
- the management strategy adopted by this operation (1 mark).
- the reasons or factors for adopting this strategy (1 mark).
Marks 3 marks
Targeted
Learning
Outcomes
1.1 Explain the foundation and conceptual framework of hospitality marketing & sales from
operational to managerial perspectives (K1).
Submission
Date:
On or before Tuesday 10/5/2022 – 11:59 pm
Submission
Form;
A written report (electronic not printed) submitted by TEAMS
Work Type Individual work
Penalties: • Late submission: (0.5) mark per day.
• Any submission after Saturday 14/5/2022 WIIL NOT BE ACCEPTED.
• Plagiarism: In case of plagiarism, zero tolerance policy will be applied.
Writing
requirements
Your written paper must meet the following requirements:
• Font size 12 and the Font name is Times New Roman.
• Write sources and references in the last page of your paper.
• The cover page should include (the name of the assignment, the name of the student
and their ID, the name of the course, the section number, the name of the university,
the date of submission).
Kingdom of Saudi Arabia
University of Prince Mugrin Bin Abdulaziz
Al-Madinah Al-Munawarah
Assignment 1
Academic Year 1443 H (2021/2022 G), Spring 2022
Written Assignment Grading Rubric
Grading of written assignments will be based on the following grading rubric.
Criterion Excellent =A A Good = B OK=C Below
Standard = D
Missing = F Score
Content Hits on almost
all content
MEMORABLE
Hits on most
key points and
writing is
interesting
Hits on basic
content and
writing is
understandable
Hits on a
portion of
content and/or
digressions
and errors
Completely
off track or
did not
submit
Argument Coherent and
completely
organized
Coherent and
reasonably
well organized
Fairly
coherent
Some
confusion and
vagueness
Missed the
point
completely
Sources Sources are
cited and are
used critically
Sources are
cited and some
are used
critically
some sources
are missing
Sources are
not cited
Did not
include
Writing Writing is
nearly error
free
A few writing
and spelling
errors but non
that are critical
for
comprehension
More than a
few writing
and spelling
errors but that
may impede
comprehension
Many careless
writing and
spelling errors
that impede
comprehension
Same as
below
standard
Font and
cover page
Includes a
cover page and
follow
requirements
regarding font
size and name
Includes a
cover page and
follow some
requirements
regarding font
size and name
Did not
include the
cover page and
follow some
requirements
regarding font
size and name
Did not
include the
cover page and
did not follow
requirements
regarding font
size and name
Same as
below
standard
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