Write a 3-5 page paper describing ways research and information is used to enhance higher education marketing and recruitment. Include in your analysis research and discussion responding to the following: What is data mining, and how are the results used? What other methods of research are used to support strategic planning for marketing colleges and universities? What kinds of information are needed to best plan for future marketing needs?
Week 3 Written Assignment Rubric
Quality of Content (80 Points)
___/20: Different ways research and information enhance marketing and recruitment are offered
___/20: Data mining and the use of results are discussed
__/20: Alternate methods of research to support strategic planning are presented
___/20: Different types of information needed to best plan for future marketing needs are shared
Quality of Writing (20 Points)
___/5: Format – Text meets APA/MSE standards.
___/5: Organization – Organization of paper demonstrates critical thinking. (Paper contains cover page, introduction, conclusion, headings, and effective transitions).
___/5: Precision – Student uses terminology and writes clearly and concisely.
___/5: Mechanics – Student spells, constructs sentences, and punctuates correctly.
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