Create your Ethical Leadership Style

Welcome to Leading
through Digital
Disruption
Topic: Create your Ethical Leadership Style
Tutor: Matilde D’Amelio
[email protected]
Today’s Agenda
Today’s Learning Outcomes
Recap previous topic
Leadership Attributes
Activity: Domino’s Pizza and the Leadership Attributes
Ethics Tech Leadership
Activity: The Chief Ethical Officer
Develop your Leadership Style
Review of Apply Activity
Formative Assessment Feedback
Recap, Q&A, Discussion
Next steps
Today’s Learning
Outcomes
Explore key leadership attributes needed in the digital age
Critical assess the importance for new leaders to think about
the ethical implications of the digital transformation in
organisations’ ecosystems
Identify which leadership styles contribute to succeed
through disruptive times
Assess how to develop a new leadership style
Recap of Previous
Topic
Leadership
Attributes
VUCA Environment Leadership
Source: Harvard Business Review
Leadership Attributes
for the Digital Age

AssignmentTutorOnline

How Leadership helps bypass
Blockers to Digital Transformation
• Vertical gap: junior vs senior
leaders
• Horizontal gap: digital and
offline departments
Challenges
• Leverage on middle
management (understand
junior leaders and company
functioning, access to senior
leaders)
• Create horizontal leaders
(across depaprtments)
Solutions
Deloitte’s Leadership Critical
Capabilities and Potential Factors
Source: Deloitte
Leadership Styles
Develop your Digital
Leadership Style
Understand different leadership
styles
Assess your innate leadership style
Develop new leadership styles
• GROW coaching model
• Mentors / Reverse mentoring
• New business models
• New measurable goals
Activity: Domino’s
Pizza and the
Leadership Attributes
Domino’s Pizza has more than 15
ways to Order Pizza
Resource: https://www.thinkwithgoogle.com/marketing-resources/experience-design/dominos-customer-expectations-mobile-experience/?utm_medium
Domino’s Pizza – Possible Solutions (1/2)
Customer-first – Create less friction in the customer journey for buying
pizza by:
• Developing 15 different ways to order pizza (both online and offline)
• Reducing the number of clicks to order online
• Creating online customer profiles with auto filling info
• Create a zero-click ordering process on mobile devices
Collaborate – Create an omnichannel business by:
• Integrating physical and digital channels (customers can easily flip
between them)
• Remove silos between teams and aligned them towards the same
KPIs
• Creating cross-functional groups
• Collaboration between executives (CEO, CIO, CMO) and between
all leaders of the same level
Domino’s Pizza – Possible Solutions (2/2)
Innovative – Create a build, test, learn, repeat approach by:
• Running a lot of small-scale projects
• 50 small innovation launched in 2 years (instead of one big
project)
Digital-champion – Here some examples of digital
technologies used for the ordering process:
• Zero-click mobile app (for customers’ regular orders)
• Voice command on Google Home
• New ordering platform on the company website
• Sending a pizza emoji over social media
Break Time
If you have not done it, yet, please do
your Apply activity and post it in the
forum during the break!
Ethical Tech
Leadership
How to become Ethical Tech Leaders
Source: Deloitte
Ethical Tech Leaders
Ethical tech as shared
responsibility
Ethically tech driven
from the start
Ethical framework for
digital technology
Ethical tech part of
digital culture
Empower people to
make ethical decision
about technology
Ethical tech approach
evolves
Ethical Tech is a set of
values governing the
organisation’s approach to its
use of technologies.
(e.g. data privacy, bias in algorithms,
replacing humans with machines,
data manipulation)
Source: World Economic Forum
Activity: The Chief
Ethics Officer
Paula Goldman joins Salesforce as Chief
Ethics and Humane Use Officer
Chief Ethics Officer – Possible Solutions
Chief Ethical Officer is an executive role aiming to ensure that
the company has a clear ethical framework to guide
technological decisions.
The chief ethical officer works closely with business units and
oversees transformation efforts to guide use of technologies
in beneficial ways.
He/she is an executive bringing together internal and external
stakeholders and experts to ensure the framework is flexible
enough to account for emerging technology use cases.
In 2019, Salesforce has been one of the first company to
appoint a chief ethical and humane use officer to guide the
company’s use of technology.
Apply Section
This Photo by Unknown Author is licensed under CC BY
Formative
Assessment
Feedback
Recap, Q&A,
Discussion
Key Takeaways
You should be now able to:
• Understand what are the key leadership
attributes to face digital disruption
• Understand why ethical tech is important and
how to become ethical tech leaders
• Understand which leadership styles are more
successful in the digital age and how to
develop them
Next Steps
• Review the fundamental information
• Go through the Preparation and Apply part of this week (if
not done yet)
• Go through the Consolidation part of this week
• Go through the Preparation and Apply part of next week
• See you next week same time!