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Sensing the Change

Welcome to Leading
through Digital
Disruption
Topic: Sensing the Change
Tutor: Matilde D’Amelio
[email protected]

Today’s Agenda
Today’s Learning Outcomes
Recap previous topic
Hyperawareness
Behavioural Awareness
Activity: Machine Learning to boost Behavioural Awareness
Situational Awareness
Activity: IoT to boost Situation Awareness
Leadership Skills & Capabilities to be Hyperaware Leaders
Review of Apply Activity
Recap, Q&A, Discussion
Next steps

Today’s Learning
Outcomes
Explore why it is important for companies to detect and monitor
changes in their environments
Critically assess why people are key source of intelligence to
understand developments and trends
Analyse how to identify developments and trends with data
Explore leadership skills and capabilities needed for effectively
sensing the change

Recap of the
Previous Topic

Hyperawareness
Hyperawareness
Hyperawareness
(company’s ability to detect & monitor
changes in its environment)
Collect Data Get Insights
Understand
Trends
(inside and outside
the company)

Types of Hyperawareness
Behavioural
Awareness
Situation
Awareness
Business
Environment
Operating
Environment
Employees
Customers
Hyperawareness
Source: Global Center for Digital Leadership Transformation
Ability to
understand how
employees &
customers act what
they think and what
they value
Ability to
understand &
manage changes in
their operations &
challenges posed by
macroscopic forces,
regulatory regimes,
technology trends
and competitors

Behavioural
Awareness

Awareness of Employees
ACTIVE LISTENING WITH
DIGITAL TECHNOLOGIES
ANONYMOUS
FEEDBACK
WORK-PATTERN
SENSING
Awareness of Employees is
Get Insights from Employees into the Internal & External Environment Gain Visibility into Employees’ Goals
and Activities
DIVERSE
WORKFORCE
Anonymous feedback can
prevent disasters
Zara Business Model based
on Employees’ Insights BofA used smart badges to improve
productivity and reduce turnover

Awareness of Customers
UNCOVER HIDDEN
PATTERNS
COMBINE PHYSICAL
& DIGITAL DATA
Awareness of Customers is
Having a Deep and Real-time undertraining of what they do, what they think and what they like
RECOGNISE CUSTOMERS’
EMOTION & GET DEEP INSIGHTS
South Korea combines physical & digital
data during Covid-19 pandemic
Users can borrow loans in a
click from Weilidai (WeChat
)
AIVA uses AI to compose
personalised and original music

Activity:
Machine Learning (ML)

Activity: Use ML for Gaining
Behavioural Awareness

ML Activity:
Possible Solutions (1/2)
1. ML iscomputers use algorithms to analyse huge data
sets, then use the patterns they identify to learn how to
make accurate predictions or produce certain outcomes. ML
systems constantly absorb new data and test their learning
to continuously improve the accuracy of their predictions
and outcomes.
2. ML can help gaining behavioural awareness
by gaining real-time insights, improve relationships with
customers, increase sales, understand customers’
emotions, personalise offer/ads

ML Activity:
Possible Solutions (2/2)
3. A case where ML has been used for gaining
behavioural awareness is
… Affectiva that uses ML
to assess individual’s emotional state. It was used during
the 2017 Super Bowl to evaluate the most impactful ads.
4. Challenges posed by ML are… data protection and
cybersecurity, ML takes time for producing high quality
insights, ethical aspects, large database needed to reduce
bias.

Situational
Awareness

Awareness of Business Environment
COMPETITORS’
ECOSYSTEM
CUSTOMERS’
ECOSYSTEM
PARTNERS’
ECOSYSTEM
Awareness of Business Environment is
Sensing Relevant Macro Changes in:
Amazon pricing changes GM Social Media Listening Transparent supply chain
Awareness of Operating Environment
INFRASTRUCTURE
ASSETS
PHYSICAL
ASSETS
Awareness of Operating Environment is
DIGITAL SOLUTIONS
(e.g. IoT)
Controlling the complexity and track the status of: Drive operational efficiency through:
Cisco and FANUC real-time awareness
of status of factory floor

Break Time
If you have not done it, yet, please do
your Apply activity and post it in the
forum during the break!

Activity:
Internet of Things (IoT)

Activity: Use IoT for Gaining Situational
Awareness

Activity: Possible
Solutions
1. IoT is… The concept of connecting any device to the internet and other
connected devices to share data, communicating with each other and users
for both consumer and industrial purposes. Connected devices are made up of
four key elements: physical objects equipped with sensors, a connection to the
internet, cloud-based servers with data processing ability and user interaction
(i.e. humans using the devices). When users interact with a connected device,
data is collected and processed by sophisticated algorithms that send a result
or response back to the device.
2. IoT can help gaining situational awareness… by tracking,
controlling and efficiently managing maintenance processes, supply chains,
quality checks, regulatory compliance, energy consumption, transportations,
fleet of equipment, logistics etc.

Activity: Possible
Solutions
3. A case where IoT has been used for gaining situational
awareness is…
UPS uses sensors in its trucks to optimise
driver efficiency throughout the day, saving millions of
dollars per year in time and fuel efficiencies.
4. Challenges posed by IoT are… data protection and
security regulations are not the same worldwide, devices
have to be switched on in order to be connected,
compatibility between different systems/platforms

Skills & Capabilities
to be Hyperaware
Leaders

Leadership Capabilities &
Challenges for Hyperawareness
Leadership
Capabilities for
Hyperawareness
Look
Outwards
Solicit Inputs
Listen Diverse
Voices
Be TechSavvy
Engage, Seek
Insights &
Adapt
Strong Vision
Challenges for
Hyperaware
Leaders
• Get the Right Inputs
• Avoid Confirmation
Bias
• Effective Flow of
information
Source: Global Center for Digital Leaders Transformation
Leadership Skills:
Proactivity & Curiosity
• Ability to respond
well to everyday
events
• Ability to set goals
and take actions to
reach them
What is
Proactivity
• Identify what you can control
and what you cannot control
• Put your energies and actions in
what you can control
• Make your goals achievable by
breaking them in manageable
pieces
• Be optimist and resilient
How to
Develop it
• Having different
lenses to see
situations
• Production of fresh
ideas
What is
Curiosity
• Don’t label something as boring
• Expect things to the fun
• Absorb others enthusiasm
• Ask broad questions
• Connect to what you know
• Create a challenges
• Diversity in people & situations
How to
Develop it
Source: Unimenta Source: Lifeoptimizer
Apply Section
This Photo by Unknown Author is licensed under CC BY
Recap, Q&A,
Discussion

Key Takeaways
You should be now be able to:
• Discuss what is sensing the change and why it is
important for organisations facing digital disruption
• Be confident with the key concepts of
hyperawareness and with the approaches and
techniques to develop it
• Analyse the characteristic of successful
hyperaware companies
• Evaluate digital technologies that can help
companies to gain hyperawareness
• Outline the skills and capabilities today’s leaders
need to make their company hyperaware

Next Steps
• Review the fundamental information
• Go through the Preparation and Apply part of this week (if
not done yet)
• Go through the Consolidation part of this week
• Go through the Preparation and Apply part of next week
• See you next week same time!

AssignmentTutorOnline

Sensing the Change
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