Module Code: BUSS30004
Module Title: External Business Environments
Assessment 2 – LO3 (60%) – Individual Essay
Choose any company that operates in the UK. Using the knowledge that you gained during the module and using the example of the company that you chose, answer the following questions:
Conduct PESTLE, SWOT and Porter’s Five Forces analyses for the company of your choice (50%).
Identify the most important external factors influencing the operations of the chosen organisation (10%).
Analyse and discuss how the external factors affect company’s goals (40%).
Assessment 3 – LO2 (25%) Academic Poster
For this assignment, you are required to produce an academic poster. The topic of your poster assignment is:
“The impact of competition on company’s operations.”
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