You will select one of the market segments developed in assessment 2 (ATTACHED B

You will select one of the market segments developed in assessment 2 (ATTACHED BELOW IN FILES) and develop strategies and action plans to achieve brand objectives.
You need to:
• Design a marketing strategy and tactical plan for a brand using the marketing mix (4Ps)
framework
• Develop a visual demonstration of the communication section of the plan
• Devise an action plan (schedule) for marketing initiatives • Develop metrics to monitor and evaluate marketing initiatives
TOTAL WORDS: BODY-2500, Executive Summary-250, Table-750
-Parts-Business Analysis and Target Market are related to Assignment2, and Tutorial Week7-9 are related to this plan (attached below)

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