you are required to proposed a new IMC (marketing plan) for ETTE Do consider to launch of new products, collaborations, new approach: Marketing Communication Assignment, PSB

Description

ETTE TEA COMPANY (based in Singapore) has launched their products since 2014. They are a contemporary tea company specializing in tea blends with Singapore and South East Asian taste. Starting with the original Pandan Chiffon tea out of a home kitchen-ette, They now offer an exceptional collection of gourmet tea and artisan tea blends to cafes & restaurants in Singapore, Brunei & The Maldives.

For this task, you are required to proposed a new IMC (marketing plan) for ETTE. Do consider to launch of new products, collaborations, new approach (from traditional to modern/ dynamic) etc. You are also encouraged to consider the current situations; COVID-19 and the increment of unemployment ratings.

PART 01. Succinctly describe who ETTE is; This includes

ETTE mission, Vision and USP (Unique selling points)
Define Who they are, what they do and why they do it
ETTE Target Audience (Demographics)

PART 02. Propose new IMC strategies for ETTE This includes

Suggest TWO (2) advertising APPEAL that most suitable for the new range of ETTE products – (ELABORATE WHY You choose this appeal)
Suggest TWO (2) Advertising EXECUTIONAL that most suitable for the new range of ETTE products (ELABORATE WHY You choose this)
Based on your answer above, suggest THREE (3) best execution channel/ medias for the proposed ETTE Campaign. (ELABORATE WHY You choose this)
List down THREE (3) ADVANTAGE of EACH chosen channel.
List down THREE (3) DISADVANTAGE of EACH chosen channel

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