Yippie, Inc., is a company based in Vallejo, California that provides various se

Yippie, Inc., is a company based in Vallejo, California that
provides various services for online users, including allowing them to store
video and audio files, presentations and other files. It also offers its users
(for a fee) cloud storage, e-commerce solutions and more.
In April of 2015, the company decided to cease its service of
allowing videos to be posted by users for the Internet public in general to
view. Due to intense competition from sites like YouTube, Hulu, and Vimeo,
Yippie’s user base for its streaming video service has declined steadily and
shows no prospect of rebounding.
Currently, 18 people work full time in Yippie’s
video streaming department, which will be eliminated. Yippie is committed to do
everything possible to find positions for these 18 employees with Yippee’s
other departments and the company will stop hiring external people so that
these employees can be used to fill any spots than open in other departments in
the near future. However, it is clear that some of the 18 employees will have
to be let go. For those people, Yippie will be offering offering job placement
assistance and a generous severance package.
Please
draft an email memorandum that will be sent to all 18 of Yippie’s video
streaming department employees to let them know the bad news and to give them
the essentials of this information. Please try to make the email sound as nice
and calming as possible without leaving out any essential information.
Your
email should be roughly 300-600 words long. You may make up any reasonable
facts and circumstances that you believe necessary to complete this assignment.
Sample answer:
Dear
Yippee Video Employees:
Thanks
to all of you, Yippee has grown a successful video service that’s home to more
than 1 million users. Our video service is the result of innovation and
dedication from each of you.
Yet
despite our success, we face insurmountable competition from sites such as
YouTube, Hulu, and Vimeo. These sites have only one purpose, while Yippee
provides many services for Internet users, services that are more profitable
and more central to Yippee’s strategic objectives. For this reason, we will
discontinue our video service as of July 1.
I know
that this is disappointing news. You are the best in the business and have
tirelessly dedicated yourselves to making this work. Over the past three years,
we have tried many tactics to stay competitive, but the service is no longer
viable—and there’s nothing we can do about it. We have no choice but to leave
video to the bigger players in the market.
I’m sure
that you are concerned about your jobs. Let me assure you that we will do
everything possible to find positions for you with Yippee. I have called for an
external hiring freeze so that
all
internal positions will first be offered to video service employees. For those
of you who cannot find suitable jobs within the company, we’ll be offering job
placement assistance and a generous severance package.
Over the
next week, your manager and HR representative will meet with you personally to
discuss options with you. We have appointed a transition team to help phase out
the service by July 1. I hope that I can count on each of you to help us during
the transition.
Again, I
am sorry to deliver this news, particularly to such a hard-working, talented
team of people. Although difficult times are ahead, I’m confident that your
skills and abilities can be used elsewhere in Yippee. With your help, we’ll
continue to innovate and grow—to be the best digital media company in the
world.
Sincerely,
_____________

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