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What optimizations would you make to bring down CAC for Allbirds based on the data provided?

succurely

Please read This Case Study on Allbirds Google Ads Strategy.
What optimizations would you make to bring down CAC for Allbirds based on the data provided? Please use the $75 CAC example. Give 2-3 examples of optimizations or new campaign ideas, with explanation.

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​Green Life Furniture Company

Kelly Mattison, a Computer Science college graduate, and Li Huang, an Interior Design college graduate, began Green Life Furniture together eleven years ago, selling…

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Application Implementation Security

Overview In the Week 3 Assignment, you assessed the security vulnerabilities of a business application and how to address them. In last week’s lab,…