Welcome to Principles of Marketing. This course will provide you with a fundamental understanding of the concepts and principles of marketing, allowing you to successfully implement your own marketing plans. You will learn the language and vocabulary of marketing, including demographics, segmentation, marketing mix, positioning, niche marketing, etc. To gain hands-on experience from marketing applications, and be able to utilize marketing concepts in “real world” situations, you will analyze a real company’s marketing strategy. Research will be required, as well as reading the textbook and notes, then applying those concepts to a company of your choice. Weekly discussions and topics will be posted online and commented on, and a final research paper is required.
This week we will be discussing Creating Customer Value and Engagement & Company and Marketing Strategy of Disney.
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