Week 8 – assignment: generate a strategic plan with mission and

For this assignment, you will take each of the elements addressed earlier in the class and develop a strategic plan for a publicly-traded company of your choice, which was researched using the annual stock report website, company website, and other financial reporting websites. Be sure your plan includes the following:

Share the mission statement.
Include the vision statement.
Identify any stated strategic goals.
Produce a SWOT and PEST analysis.
Assess the company’s competitive advantages.
Provide a corporate strategic plan for sustained innovation in a global marketplace.
Close the paper by addressing recommended solutions for sustained innovation, in light of any potential disruptive innovation.

Length:  The paper should be 12 pages, not including a cover page or references. Please consider adding an appendix for any figures or tables.

References:  Include at least 8 scholarly resources.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. 

Your response should reflect scholarly writing and current APA standards.