The written health communication program plan must be completed and submitted to
The written health communication program plan must be completed and submitted to the instructor no later than 11:59 PM on (February 04, 2023).
General program information
Name of the program.
Country and region (if applicable) where the program is based.
Time period (start and end dates).
Funding sources.
Give a short description of the program (maximum of about 250 words).
Main communication program characteristics
Describe the overall goal of the program.
List the SMART objectives of the program.
Describe the target audience(s) of the program (primary and secondary audiences).
Indicate the demographic and socioeconomic factors of the target population that have been measured. E.g. age, gender, income/socioeconomic status, education, occupation…etc.
Literature review: basing the communication program on current scientific knowledge and/or theoretical models and/or previous experience from other projects? One or two paragraphs about the problem. (300-500 words).
Describe the settings and communication channels.
Describe the development process of messages.
Describe the activities and timeline.
Describe the process/impact/outcome evaluation of the communication program that will be measured.
Points that can be added as a bonus (NOT REQUIRED):
Describe the needs assessment that has been carried out.
Describe the environmental factors (i.e. factors beyond individual control) that the communication program addresses, if any.
Does the communication plan have a special focus on vulnerable groups (socioeconomically disadvantaged people, ethnic minorities, children, elderly people, etc.)? if yes, specify the vulnerable groups.
Provide details of the pilot study if a pilot study has been performed.
Describe which stakeholders are going to be involved in the implementation and describe their roles.