Strategic Planning and Product Marketing Assignment Help
Strategic Planning And Product Marketing
Strategic Planning And Product Marketing involves creating a new product and explaining how to market it effectively. This post covers the strategic planning process, marketing concepts like SWOT and target marketing, and addresses ethical and legal issues in digital marketing. It also guides using these tools to assess the product’s competitive advantage.
For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below.
- The strategic planning process
Seven steps of a strategic planning process
- Understand the need for a strategic plan.
- Set goals.
- Develop assumptions or premises.
- Research different ways to achieve objectives.
- Choose your plan of action.
- Develop a supporting plan.
- Implement the strategic plan.
- S.W.O.T (strengths, weaknesses, opportunities, and threats)
- Market Segmenting
- Target Marketing
- Product Positioning
- Offerings: —product, price, and service.
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
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