social marketing

Task Description Analysis of a case study on social marketing. Maximum length: 1600 words This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause. You are to critically examine and compare the RSPCA Adopt a pet campaign reviewed at https://www.rspca.org.au/adopt-pet AND the WWF Adopt an animal reviewed at https://donate.wwf.org.au/campaigns/donate/ Task: Your task is to critically analyse both websites for information about the 4Ps of marketing. Product – define the term and explain what the core benefit, the expected product and augmented product are for a customer; Price – define the term and determine the initial cost and what is the ongoing cost for a customer; Place/distribution – define the term and describe where can you obtain the product and how easy would it be for you as a customer to make a purchase; Promotion – define the term and explain what messages are being sent to potential customers and what types of messages are these; Based on the information and analysis you have completed, justify who is the target market for each campaign and explain if you fit within that target market.

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