SM9700: Complete an environmental analysis of the international business environment: Global Business Environment Assignment, NU, Singapore

PART A

Complete an environmental analysis (PESTEL table must come as an attachment, clearly state the thread and opportunities in the table with the impact) of the international business environment, focusing on the industry and organizational factors. From the environmental analysis, identify the four most important drivers shaping the business partnerships between Audi AG and FAW Group.

Identify the entry mode chosen by Audi AG in its partnership with FAW Group, and contrast this with Audi AG’s earlier entry mode into the Indian market. Compare and contrast the risks associated with the two different entry modes. Justify your answer with reference to academic literature.

Using evidence from your research of these companies, analyze the national cultures involved. Speculate on the impact of culture on the ‘partnerships’.

 PART B

Identify three (3) specific aspects of doing business internationally that you have come to appreciate through the module’s lectures and seminars/tasks. Reflect on and explain why these may be significant to you personally, and to your organization or employer’s business operations.

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