Select an organization and perform a Platform Fit Test based on their current so
Select an organization and perform a Platform Fit Test based on their current social media portfolio.
First Choose a current succesful social media account (Instagram, Facebook Twitter) for an organization or company. (NY / US Company please)
The three questions to ask are:
Audience connection: Can they reach and engage their target audience on the platform? •
Brand association: How does their brand align with the platform’s brand and its users’ behavior?
Goal alignment: How can they achieve their goals via their social media portfolio?
Present your analysis of their social media portfolio in light of the Platform Fit Test. In your analysis:
Provide Snapshot of the Organization you selected
Name, Industry, Size of the organization.
Mission, Vision, and goals of the organization
Summarize the results of the performance fit test.
What are the strengths of the social media portfolio.
What are the weaknesses of the social media portfolio.
Format: APA, 2 pages
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