Scan the marketplace to identify a product or service that you feel would benefi

Scan the marketplace to identify a product or service that you feel would benefit from a marketing plan. The components of a marketing plan are Executive Summary, Current Marketing Situation (an introduction to the company, description of the market, product review, competitive analysis, channels & logistics review), SWOT analysis, Objectives & Issues (Objectives of implementing the plan and the issues the plan is trying to address), Marketing Strategy (4Ps, Marketing Communications, Market Research), Budgets, Controls.

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