Say Masafi develops a “refreshing and thirst-quenching” drink based on coconut and pineapple juices with isotonic salts.

Say Masafi develops a “refreshing and thirst-quenching” drink based on coconut and pineapple juices with isotonic salts. Prior to entering the market, the company wants to conduct a competitor analysis. What are the 2 or 3 major steps you will recommend, and provide a detailed framework by which the company can ensure that it has a firm grasp of the competitive market it is entering?