Review your classmates’ posts and respond to at least 1 in a minimum of 150 words. Explain why you
Review your classmates’ posts and respond to at least 1 in a minimum of 150 words. Explain why you agree or disagree. Then, share an example from your professional experience to support your assertions.
Post 1 (This is the actual post that you will be responding to)
Corporate Citizenship
Corporate citizenship is the responsibility of an organization in creating business value through initiatives to care for the well-being of stakeholders and the environment (Ketvirtis, 2012). Organizations engage in different forms of voluntary programs that make up three categories of corporate citizenship; philanthropy, community involvement, and social innovation (Ketvirtis, 2012). Philanthropy encompasses donations which could be from sponsorships, foundations, and corporate giving contributions (Balzer, 2001). Community involvement can include establishing volunteer programs with non-profit organizations to preserve environmental resources (Ketvirtis, 2012). Social innovation may involve the creation of products or services that help to solve social issues (Ketvirtis, 2012).
Corporate Citizenship and Corporate Social Responsibility
Stakeholders react positively to organizations that demonstrate sustainability, are transparent, have fair employment practices, and who deeply concerned with cultural, social, political, and environmental issues (Butcher, 2019). Their positive reaction to organizations that display ethical values and authenticity is seen in their likelihood of supporting and making purchasing decisions that are favorable to the organization (Butcher, 2019). While it takes time for organizations to build trust, it can lose trust even quicker when not operating from an ethical and authentic position (Butcher, 2019). A loss of trust in a market can result in direct financial impact and a competitive disadvantage (Butcher, 2019).
Corporate social responsibility (CSR) influences organizational performance and increases brand equity (Mahmood
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