Review the following videos:
The Art of Rhetoric: Persuasive Techniques in Advertising
Ethos, Pathos & Logos: How to Use Persuasive Ad Techniques
Notice the persuasive arguments around you — from TV/video advertisements, print advertisements, from billboards, from news articles or opinion pieces. Pick one example that uses at least TWO of the three rhetorical appeals (ethos, pathos or logos).
Write
Write a well-developed three paragraph analysis (about 300-350 words) analyzing how the advertisement uses two rhetorical appeals.
In the first paragraph, describe the advertisement.
In the second paragraph, identify and analyze one of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
In the third paragraph, identify and analyze another of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
Attach a photo of the advertisement or include a link to the video of the example you chose.
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The Art of Rhetoric: Persuasive Techniques in Adver appeared first on blitzarchive.com.