Relationship Marketing And ‘Every Good Endeavor’

Why has more progress been made on customer value differentiation than on customer needs differentiation?
Is it possible to meet individual needs? Is it feasible? Can you describe three examples where it has been profitable?
For each of the following product categories, name a branded example, then hypothesize about how you might categorize customers by their different needs.
Automotive
Airlines
Personal Care (cosmetics, deodorant, toothpaste, etc.)
Hotels
Connect the chapter from ‘Every Good Endeavor’ called ‘The Design of Work’ to ONE of the examples you provided. For example, a Louis Vuitton handbag holds important items for their consumers from their money and credit cards and many other daily essentials. But a handbag from Walmart works just as effectively. Why is there such a following for Louis Vuitton then? Y

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