Read: Garner, T. I., Safir, A., & Schild, J. (2020). Changes in consumer behavio
Read:
Garner, T. I., Safir, A., & Schild, J. (2020). Changes in consumer behaviors and financial well-being during the coronavirus pandemic: results from the U.S. Household Pulse Survey. Monthly Labor Review, 1–21. https://www.jstor.org/stable/26976377
Chapters 3 and 4 of the textbook (Tanner, J. & Raymond, M.A. (2016). Principles of marketing.Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010)
Moura, T. (2020, June 16). Human personality: Understanding the “Big 5” Model. [Video] Tedtalk. Retrieved from https://www.youtube.com/watch?v=qYvXk_bqlBk
For the Discussion Post:
Review the material in Chapter 3 on Consumer Behavior.
Answer the following:
Using the five personality traits listed in the book, and considering Chapter 3 content, identify a few products and/or services that are more likely to be marketed successfully to consumers of each personality type.
For example, what products or services would someone who is extremely open to new experiences be likely to buy?
Someone who never tries anything new?
What products appeal to someone who is outgoing? Shy?
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.
The post Read:
Garner, T. I., Safir, A., & Schild, J. (2020). Changes in consumer behavio first appeared on Elite Writers.
The post Read:
Garner, T. I., Safir, A., & Schild, J. (2020). Changes in consumer behavio appeared first on Elite Writers.