Prior to beginning work on this assignment, review chapter 21 of your

Prior to beginning work on this assignment, review Chapter 21 of your textbook.

In this assignment, you will analyze current data mining practices and evaluate the pros and cons of data mining. Provide one example of a company that has successfully practiced data mining and discuss why they were successful. Then, research a company that experienced a failed data mining practice. What data mining best practices could they have implemented to avoid this failure?