PEST AND FOREIGN DIRECT INVESTMENT
PEST AND FOREIGN DIRECT INVESTMENT
Case Overview – This assignment is intended to allow you to apply some key concepts from this
course in a real-world context. Specifically, you must select a country of your choice (not your
home country), review the country’s PEST and critically discuss the country’s attractiveness or
otherwise for foreign direct investment.
Learning Objectives – This assignment requires you to explore and evaluate the costs and benefits of FDI with
respect to your selected country in particular and host economies in general. It therefore, fulfils broad learning
objectives related to this course. However, the primary learning objective of this assessment task is to appreciate
the macro-economic causes of growth in an economy and the subsequent and/or consequential influence on
FDI. Through an analysis of the political economy in this context, this assessment is also designed to evaluate
your ability to apply your understanding of the political economy and country attractiveness for investment.
Advice – Remember that the political economy stresses that the PEST systems of a country are interdependent;
they interact and influence each other, and in doing so they affect the level of economic well-being. The study of
the PEST highlights the combined effect of factors in assessing the economic wellbeing of a country and
subsequently that country’s attractiveness as a destination for foreign direct investment. In light of this, it is
expected (and even encouraged) that you will overlap and integrate your discussion around the different
components of PEST. You will find that Chapters 6 and 7 in your textbook are an excellent initial source of
information: Hill, CL et al (2019), Global business today: Asia-Pacific Perspective, 5
th Edition, McGraw-Hill
Education Australia (you will need to log into the library website with your student ID to access this resource).
Formatting, submission and word count –
Submit your assignment in size 12 font (Arial or Times New Roman) and 1.5 line spacing.
You are required to submit this assessment electronically through Turnitin. No hardcopies are required.
The word count of your case study analysis is 1200 words +/- 10%. You are required to demonstrate
your ability to keep within the recommended range of words while still providing a comprehensive
analysis of the case. If you go above the maximum word count you will be penalised.
Your reference list should include at least 5 academic references and you should refer to these in the
text of your case study through citations.
Marking Criteria (second column) – the following marking criteria and marking rubric will be utilised when
grading this assessment. A more detailed explanation of these marking criteria will be provided during class.
GSBS6003 Globalisation – Individual case study analysis (30%)
If you have questions about any of the criteria in this rubric, please raise them during class or in
the Assignment 1 FAQ Discussion Forum in Canvas.
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