Module 7 Discussion: Key Publics
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based on the WHO ORGANIZATION
The topic this week is Key Pubics, which are a segmented group of people whose support and cooperation is essential to the long-term survival of an organization or the short-term accomplishment of specific objectives. There are lots of ways to segment publics. The way you choose to segment publics for a campaign depends on the issue and your purpose.
Discussion Post Assignment – TEAM ASSIGNMENT
Read Chapter 7 in its entirety before you start your discussion post assignment.
Use your final project company/organization and write a brief analysis of its function and the issues routinely faced.
Identify three of the organization’s key publics.
Identify each of the three key publics’ self-interests.
Identify each of the three key publics opinion leaders.
Identify the organization’s current relationship with each of the three key publics.
Total discussion post minimum is 300-500 words.
Discussion Format – Please follow!
This is a team assignment but each partner must submit the same identical assignment.
Include your name, your partner’s name, your final project company/organization name at the top of your discussion post.
Use headers for each section.
No citations are required for this assignment.
Reply to a minimum of two of your classmate’s discussion posts. Explain why or why you don’t agree with the at least two out of the three key publics selected.
Prof. A
EXAMPLE**
Facebook’s Key Publics
General public Consumers
Self-Interest: Consumers want to be on Facebook. They want to know what is going on in the world and stay connected with their friends. They want to use the top social media platform.
Opinion Leaders: The opinion leaders for consumers would be influencers and celebrities. They have a high following on social media pages like instagram and Facebook. People look at their page for inspiration for their own account. It is trendy to be on social media. Everyone is doing it so the general public wants to as well.
Facebook’s relationship: Facebook wouldn’t be successful if it didn’t have the general public consumers as users. What is a social media platform without users? They are essential to Facebook and Instagram.
Businesses
Self-Interest: Businesses are on Facebook to create a social media brand presence. They usually post pictures of the product or service being offered. They also use it as an outlet for people to reach the brand for questions, comments and concerns.
Opinion Leaders: The opinion leaders for businesses on Facebook would be large companies and their CEO. Smaller businesses will follow these big companies and their CEO to see what they are doing, how they are using Facebook, and how they can apply some of the same attributes to their company.
Facebook’s relationship: Facebook loves having businesses on their social media platform. Facebook makes its money by selling ad space on Facebook and Instagram. They sell this ad space to businesses. They create special messages exclusive for businesses to teach them about Facebook ads and its benefits.
Stakeholders
Self-Interest: The main self interest of a stakeholder of Facebook would be profit. They want the company to do well and for others to invest money into Facebook so they make more money.
Opinion Leaders: The stakeholders opinion leaders would be those who invest the most money into the company and have been around for a long time. They usually tend to have the most experience.
Facebook’s relationship: Facebook needs their stakeholders. They need the money provided to run the company and invest in things for the company.
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