MKT7043 – Digital Marketing Strategy

Objectives to cover:

Transferable Skill : Research

The ability to conduct research into an organization or industry is crucial for supporting decision-making in business. This skill will be developed during the module workshops and is essential for the assessment.

Transferable Skill : Commercial Awareness

The ability to identify opportunities and threats, generate new ideas, and develop new products is vital for organizational growth. This skill will be cultivated during the module workshops and is a key component of the assessment.

Transferable Skill : Critical Thinking

The ability to interpret, analyze, and evaluate information is essential for business decision-making. This skill will be honed during the module workshops and is a requirement for the assessment.

Transferable Skill : Oral Communication

The ability to communicate effectively is highly valued by employers in the business sector. It is crucial for conveying clear, strong messages about digital strategy, customer service, and relationship building. This skill will be developed during the module workshops and is a necessary part of the assessment.

Reference: Harvard Referencing style