| 1. Research the Market Segmentation system and services from the Nielsen organization, specifically the Claritas PRIZM product. Go to Wikipedia and search for ‘Claritas PRIZM’. Locate the list of all 66 geo-demographic segments, and select the 5 segments that, in your opinion, most closely describe your home zip code. 2. Next, go to the Nielsen website https://segmentationsolutions.nielsen.com/mybestsegments/ (then choose the green Zip Code Look-up tab) and enter that same zip-code in order to compare which 5 segments Nielsen associates with that zip-code. Please respond to the following in approximately 150 words:3. Evaluate the accuracy of the data. Which list is better–yours or Nielsen’s? Are they the same?4. State how you feel about segmenting markets—does it stereotype or hit the mark?5. How can marketers use this information? |
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Market Segmentation system