instructions given by professor but i only need to do number 2 and 3. it is for
instructions given by professor but i only need to do number 2 and 3. it is for spirit airlines.
1. Review the vision and mission statements. Evaluate the vision statement based on the key
vision statement characteristics outlined in chapter 2. Evaluate the mission statement based on
the key mission statement components outlined in chapter 2. Revise both statements if
necessary.
2. Conduct an analysis of both the internal and external environment. Utilize the SWOT analysis
to accomplish this analysis, and list the strengths, weaknesses, opportunities, and threats.
3. Based on the information gathered from the SWOT analysis complete an external factor
evaluation (EFE) matrix and an internal factor evaluation (IFE) matrix
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