Imagine you were hired as a marketing research consultant to research the shipping/logistics industry in the United States to help an entrepreneur determine if she should launch a new company that helps businesses with her domestic shipping/logistics needs.
Describe what your plan would be to research this industry (be specific)
Do a first round of research and describe your initial findings
State what more you would need to do to come up with a recommendation for the entrepreneur
Formatting
Use APA Formatting Guidelines : 12 point font, Times New Roman, double space, etc. For this short assignment you do not need a title page or abstract.
Target the length of your paper to be between 1 – 3 pages excluding your reference list and appendix.
You must cite any and all resources include the article you selected. Use APA Formatting Guidelines including in-text citations and a reference list
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