How does celebrity endorsement work as a form of marketing communication?

You are a volunteer at a non-profit organization that discourage texting and driving. This organization is thinking about using a celebrity to appear in their public service announcements.

Prepare a 5-7 slides PowerPoint presentation with speaker’s notes addressing the following:

· How does celebrity endorsement work as a form of marketing communication?

· What are some disadvantages in using celebrity endorsement?

· What should this non-profit organization watch for when selecting a celebrity?

· Is this form of advertising effective in altering the behavior of people your age?

Be sure to include a reference slide at the end of your presentation.