Honda Motors of the iconic essay paper

Honda Case Study
Honda Motors the iconic Japanese automobile and engine manufacturer was the definitive example of the 1980’s and early 90’s surge of Japanese dynamism and economic muscle. “Only 25 years after the firm entered the automobile industry, the ‘industry of industries’, Honda had become one of the world’s top ten producers” (Mair, A. 1997). Over the last two decades though Japan has been mired in a morass of economic stagnation however, Honda continues its long run success by capitalizing on its ability to adroitly navigate the competitive global automobile landscape with innovation, economic prowess, and a focus on Total Quality Management; “a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements” (Free Management Library. N.D.).
The continued focus on producing superior products and technology has propelled the company to the seventh position in global vehicle sales with three million units in 2009 (International Organization of Motor Vehicle Manufacturers. 2009). Over the course of the company’s history their great success can be attributed to effectively reconciling dichotomies inherent in production, R