Homework Of Principle Of Marketing
Homework Of Principle Of Marketing
1. you are the brand manager for Maytag Washers and Dryers. Your new SD (Super Deluxe) 10 series will be released to
retail in November, 201g. which of the following will you automatically consider, given the strategic characteristics of
“shopping products” A. spiffs B. 10ts of PoP materials C. heavy inventory loading for broad distribution D. AandB E. AandC
The University of Utah changed and updated its logo several years ago and found that it was necessary to order new
stationery and business cards=for depaftments and staffof the university. This purchase would be called
A. modified rebuY. B. straight rebuY. C. new buy. D. standard buy. E. class buy.
Which problem solving variation would likely be used for clothing, sheets and towels, or electric can openers?
A. routine problem solving ‘g.’ timitea problem solving C. extended Problem solving D. either A or B E. either B or C
Homework Of Principle Of Marketing
8.
9.
11.
I 0. The success rate for new products is only but the success rate for Proctor and Gamble products is
-‘: A. 15%; 50%o B. 85Yo; 15% C. 20%; 80o D. 25Vo;75% E. proctor and Gamble falls into the success norm for ALL products which is 15%
If a marketer, doing causal research at retail store perimeter POPs, sets up “scent” diffirsers in the delicatessen and bakery sections of Utah supermarket chain “Harmans,” he/she is probably researching these kinds of influences:
A. marketing mix influences. B. psychological influences- C. situational influences. D. sociocultural influences. E. risk influences.
A magazinead shows a cherubic babysitting inside an automobile tire. The ad copy touts the dramatically improved traction of Michelin radial tires in rain and snow and informs parents of the ways in which tires will help them protect and
ensure the well-being of their children. The marketers of Michelin tires are attempting to appeal to consumers’
needs. –A pqrchological
B. security C. social D. personal E. self-actualization
13. A Ferrari automobile ad is supported by this slogan-“They Know who You Are when You Drive a Cadillac” This slogan
is most likely to appeal to Baby Boomer and/or X-Gen needs’ A. psychological B. security C. social D. esteem E. self-actualization
Homework Of Principle Of Marketing
12.
14. The long-running U.S. Army recruiting prograr.n that invited enlistees to “Be alI yor-r can be’” appeals to which of the
hierarchy ofneeds? A. psychological needs B. safetY needs C. social needs D. personal needs E. self-actualization needs
1 5. Because Maria is so strongly committed to a fat-free diet, she did not see a recent story in online New York rirnes
suggesting that some fat in one,s diet is healthy – and the story was staring her in the face as sl-re looking at an online photo
ofllgurp– Kardashian! The reason Maria did not see it is most likely the result of A. selectiverevaluation. B. selective comPrehension C. selective exposure D. selective intensitY E. stimulusdiscrimination