Herzberg’s two-factor theory

Herzberg’s two-factor theory speaks to issues relevant in both employee compensation and benefits, as it discusses why people choose a workplace as well as what keeps employees satisfied and committed to their work. For more information on Herzberg’s two-factor theory, see the related readings from this week.
Imagine that you are an HR manager in a cutting-edge health organization, then answer the following questions:
• Who are you trying to recruit to work for you (i.e., who is your audience)?
• What sort of compensation and benefits package do you need to provide?
• What would you include from Herzberg’s two-factor theory to ensure you would recruit the best candidates for the position?
• What type of wording would you use? What makes your workplace more appealing? Give an example.

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