Global Marketing
Choose a foreign culture you are interested in (not your native culture China). In a 2-page, typed, double space report stapled in the upper left corner, discuss how 2 key elements of that culture may present challenges to a marketing organization that is not familiar with that culture. Afterward, please provide your thoughts/suggestions regarding how the company’s marketing mix can be used to address these 2 key elements. Source material for this assignment can be obtained from lectures and textbooks, as well as an internet search and published journal articles. Please provide a bibliographic list of your references at the back of your paper. Your grade will be based on the thoroughness of your analysis and research.
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