Gifts should always be chosen with great care

Gifts should always be chosen with great care. An ideal gift is one that represents the giver’s own culture while being sensitive to the recipient’s. For example, a Finn may give a Suunto compass to a Saudi business partner (to help him determine the direction for daily prayers). Some gifts are not suitable: clocks or other timepieces are symbols of death in China, while handkerchiefs symbolize tears in Latin America and Korea. What can a company do to culture-sensitize its staff?

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