Formatting Instructions
Put Your Name, the Course Name, and the Homework Number on the Top Left of your document.
Save the file like this, Your Last Name, Course Name, Assignment Name. Example, “Bell, International Marketing, Homework 3.”
Use a spell-checker.
Please proofread your work.
Use a 12-point font.
Use double-spacing.
Write at least 4 pages.
Do not include my questions in your writing.
——————————————————————————————————————————————-
The Homework Assignment
You will read the PDF, “Brand Footprint.”
I need to describe and discuss how brands are being marketed in each region of the report.
I would encourage you search the web to find more information on how the brands you chose are being marketed; incorporate that information into your writing.
When you discuss the marketing strategies of the brands you chose, make sure you refer the PDF, “Levers for Growth.”
The Levers for Growth PDF displays marketing goals each brand was trying to achieve.
When you read about individual brands in the report, the graphics from Levers for Growth are shown.
They will help you understand what each brand was trying to achieve through marketing.
When you describe and discuss issues in each region, pay attention to what the expert is saying about each region; this information is in a box at the start of each section.
Questions you will answer in the homework.
Question 1 (10 possible points). Write a minimum of 50 words for this section.
Describe and discuss the marketing of 2 brands from Africa & the Middle East (pages 22 to 23).
You can choose to write about 2 or more of these brands (Flash, Champion Carbolic, Kellogg’s, Oxi, or Rhodes).
Make sure you discuss the marketing goals of the 2 brands you chose & marketing tactics that were used to build those brands.
Question 2. (10 possible points). Write a minimum of 50 words for this section.
Describe and Discuss 2 brands from Asia (pages 24 to 25).
You can choose to write about 2 or more of these brands Kapal Api, I Mei, Liu Shen, Maggi Pelas Giler, and Orion Chocopie).
Make sure you discuss the marketing goals of the 2 brands you chose & marketing tactics that were used to build those brands.
Question 3. (10 possible points). Write a minimum of 50 words for this section.
Describe and discuss the marketing 2 brands from Europe (pages 26 and 27.
You can choose to write about 2 or more of these brands (Kenco, Danette, Bonduelle, Gallina Blanca, Violanta, and Keough’s).
Make sure you discuss the marketing goals of the 2 brands you chose & marketing tactics that were used to build those brands.
Question 4 (10 possible points). Write a minimum of 50 words for this section.
Describe and Discuss 2 brands from Latin America.
You can choose to write about 2 or more of these brands (Pollo Roy, Tregar, Milo, Olimpia, Tregar, and Tixan.
Make sure you discuss the marketing goals of the brands you chose & marketing tactics that were used to build those brands.
Question 5 (10 possible points).
Describe and discuss what you learned from the international marketing leaders who developed strategy for any 2 of these brands.
Grupo Bimbo (page 10), Dove (page 11), Kinder (page 12), Doritos (page 14), and Hayday (page 15).
The post Formatting Instructions
Put Your Name, the Course Name, and the Homework Number appeared first on blitzarchive.com.