Foreign operations and foreign currency risk
Choose a multinational company in an industry that you believe foreign operations and foreign currency risk exposure play a significant role in the companies’ core business and their financial performance. Explain the rationale of your selection.
Company: Marriott
6 pages Use APA style with footnote.
Single space, paper size 8.5″ x 11″, Times New Roman, 12 font, 1″ margins on all sides.
1.What geographic areas other than their home country does the company conduct business? What percentage of sales revenue is generated from operations in these foreign markets respectively? How did the distribution change/evolve in the past 3-5 years?
2.Pick three foreign markets that generates most sales revenues for the company, and present the fluctuation of the exchange rate in the past three years (with monthly data and graphs).
3. Estimate the magnitude of impact of the exchange rate fluctuations on the company’s sales revenue in the past three years (show your calculation). See if you could find information in the company’s annual reports to confirm or adjust your estimate.
4. How does the company manage foreign currency transaction (and translation) risk?
5. Which method does the company use to translate foreign currency financial statements? How do you know? What are the translation adjustment amounts in the past three years?
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