final paper assignment – RISK REPUTATION tobacco companies covering up the nega

final paper assignment – RISK REPUTATION
tobacco companies covering up the negative side effects (tabacco strategy) and the reputational risk it had on the companies.
Investigate the existing body of knowledge related to the topic ( repuation risk) what is it/ how does it affect a company/ how much reputation figures into company stock valuation/ ethics
Critically analyze and relate your findings to the topics covered as part of the course;
Create a scenario where the topic area you choose can be practically applied and then;
Apply your new topic knowledge to your created scenario. (scenario – tabacco companies covering up side effects in the 1950s)
https://www.sourcewatch.org/index.php/How_Tobacco_and_PR_Grew_Up_Together
5 scholary resources required i will attach below in the files of the full text that must be used for research and to be sighted in APA .
1. Cummings, K. M., Morley, C. P., & Hyland, A. (2002). Failed promises of the cigarette industry and its effect on consumer misperceptions about the health risks of smoking. Tobacco Control, 11 doi:https://doi.org/10.1136/tc.11.suppl_1.i110
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2. McDaniel, P. A., & Malone, R. E. (2007). “I always thought they were all pure tobacco”: American smokers’ perceptions of “natural” cigarettes and tobacco industry advertising strategies. Tobacco Control, 16(6) doi:https://doi.org/10.1136/tc.2006.019638
3.Hird, T. R., Gallagher, A. W. A., Evans-Reeves, K., Zatoński, M., Dance, S., Diethelm, P. A., . . . Gilmore, A. B. (2022). Understanding the long-term policy influence strategies of the tobacco industry: Two contemporary case studies. Tobacco Control, 31(2), 297-307. doi:https://doi.org/10.1136/tobaccocontrol-2021-057030
4. The very bottom line; america’s most-hated companies. (2005, Dec 24). The Economist, 377, 96. Retrieved from https://ezproxy.depaul.edu/login?url=https://www.proquest.com/magazines/very-bottom-line-americas-most-hated-companies/docview/224013068/se-2
5.Managing risk: Reputation events twice as costly for companies since rise of social media: Pentland analytics with aon examines dynamic between reputation risk and shareholder value in the age of technology, social media. (2018, Aug 16). PR Newswire Retrieved from https://ezproxy.depaul.edu/login?url=https://www.proquest.com/wire-feeds/managing-risk-reputation-events-twice-as-costly/docview/2088671936/se-2

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tobacco companies covering up the nega appeared first on versedwriters.