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Digital Business & New Technologies

Assignment Brief Academic Year 2021-22
1

Assignment task
Work in a group and create a PowerPoint to present in 15 minutes
Students will be required to address the following
1. A brief Introduction and findings emerging from their CW1
2. A short set of conclusions based on your CW1 summary
3. A set of strategic recommendations on how the conclusions from 2 could be applied to an
organisation in that sector and /or profession which would improve its effectiveness and in
meeting existing and emerging challenges posed by digital disruption within that sector or
profession.
May be done via the application to an organisation that you have experience of but must include clear
references to wider sector or profession issues.
The work should relate to theories and models set out in the course content and other referenced source
material, and course material, and include critical discussion, application and recommendation of these
from those sources.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO2 Apply concepts and theories of technology to specific industries, markets, businesses or
operational roles to gain commercial insight and/or inform business operational practice.
Task requirements

AssignmentTutorOnline

 

Module code
and title:
BM565 Digital Business & New
Technologies
Module leader: Dr. Muhammad Haque
Assignment
No. and type:
PR1 15-minute Group
presentation built on CW1
Assessment
weighting:
40%
Submission
time and date:
31/05/2022 before 2 pm Target feedback
time and date:
3 weeks after submission
deadline

2

Carry out all the presentation in accordance with the instructions in this assignment brief
and other supporting material. Group formation will be based on similar topics from CW1.
Detail of when group will be formed in the module scheme and advised from the module
tutor in due course.
Ensure that at least 80% of your referenced material is from module sources and material
cited in these sources.
The use of other sources must be relevant to the module and the assignment and fully
justified in its use.
Ensure that your answers to the tasks are coherent and specifically relate to the tasks and
that they demonstrate critical and correct applications of justified sources.
Referencing and research requirements
Please reference your work according to the [Harvard style] style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and
Shields, G. (2019)
Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave
Macmillan. Copies are available via the University library.
How your work will be assessed
Your work will be assessed against the assessment criteria which have been provided at the end of this
brief.
These criteria have been designed specifically for this assignment and are intended to measure the extent
to which you have demonstrated your achievement of its associated learning outcomes (see above). They
have been aligned with the institutional grade descriptor appropriate for your level.
The assessment criteria provide a basis for fair and consistent marking and indicate what is expected of
you in this assignment. It is strongly recommended that you engage with them while you are working on
the assignment and use them in combination with any feedback you receive once your work has been
marked to help you plan for future learning and development.
Submission details
This assignment should be submitted electronically, but the presentation should be delivered live to
the tutor/teaching team as per tutor schedule.
Please use the relevant Turnitin submission point in the Upload My assignment section on LSST
Connect.
You are reminded of the University’s regulations on academic misconduct, which can be viewed on
the University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic-Misconduct
Policy.pdf. In submitting your assignment, you are acknowledging that you have read and
understood these regulations

3

Please also note that work that is submitted up to 10 working days beyond the submission date will
be considered a late submission. Late submissions will be marked and the actual mark recorded,
but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard.
Work submitted after this period will not be marked and will be treated as a non-submission.
This assignment should be submitted electronically. Please use the relevant Turnitin submission
point in the Submit your work area in your Blackboard module shell.
Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept
the following file types: Microsoft Word, PowerPoint, PDF.
Your file must also contain at least 20
words of text
, consist of fewer than 400 pages and be less than 40MB in size.
You can submit your work as many times as you like before the submission date. If you do submit
your work more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which
will be sent to your LSST email address. Please keep this receipt for future reference, along with
the original electronic copy of your assignment.

 

Before you submit
Please use the provided checklist below to make sure you are ‘fit to submit’ your work.
We recommend you use this checklist as soon as you get this assignment brief to help you plan
your work.

 

Fit to Submit: Assignment Checklist
This brief assignment checklist is designed to help you avoid some of the most common mistakes
students make in their coursework.
Have you read the assignment brief? If not, do so now!
In it you will find details of the assessment task, word count, the assessment criteria your work is marked
against, and the learning outcomes – the basis for the assessment strategy in each module.
Students often lose marks by forgetting some of the more straightforward elements of their
assignments. We recommend that you “tick off” each of the points below as you prepare your work for
submission. If you need any help, ask your tutor and/or visit
https://bucks.ac.uk/students/academicadvice/assessment-and-examination
Have you read and understood the assessment criteria?
Have you
met the learning outcomes? You will lose marks and your work may even be failed if
you have not.
Have you demonstrated you can think and write
critically in the completed work? This means
you have supported your arguments/explanations appropriately e.g. using relevant academic
sources and you have offered discussion points which extends your own or others’ viewpoints
to make reasoned conclusions/judgements.
Have you maintained an
appropriate tone throughout your work? Is your work formal, focused,
developed and clear?

4

Have you checked that the referencing in your assignment is in line with your programme
requirements?
Have you proof-read your work and used spellcheck software to check your spelling and
grammar?
Have you checked the presentation of your work is as specified by your tutor, for example, are
font size, colour, style, line spacing and margins as the tutor specified?
Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.
Can you confirm that the work submitted is your own and maintains academic integrity?

Assessment Criteria Academic Year 2021-22
5

Fail Fail Pass Pass Pass Pass Pass
0-34 (F) –
Fail
35-39 E –
Marginal fail
40-49 (D) 50-59 (C) 60-69 (B) 70-79 (A) 80-100 (A+)
Not successful Below required
standard
Satisfactory Good Very Good Excellent Outstanding
Knowledge and
Understanding
(20%)
This should include the
evidence of:
Knowledge
and critical
understanding
of how to
apply the
theories and
concepts of
technology in
an ever
changing
global
business
environment
Understanding
the challenges
these present
to managers
of specific
industries,
markets,
businesses or
operational
roles
The work demonstrates
a limited and/or
substantially inaccurate
or no knowledge and
critical understanding
of how to apply the
theories and concepts
of technology in an
ever
changing global
business environment
and the challenges
these present to
managers of specific
industries, markets,
businesses or
operational roles
(0-6)
The work demonstrates
insufficient knowledge
and critical
understanding of how
to apply the theories
and concepts of
technology in an ever
changing global
business environment
and the challenges
these present to
managers of specific
industries, markets,
businesses or
operational roles
(7-8)
The work demonstrates
a basic knowledge and
critical understanding
of how to apply the
theories and concepts
of technology in an
ever
changing global
business environment
and the challenges
these present to
managers of specific
industries, markets,
businesses or
operational roles
(8-9)
The work demonstrates
a sound breadth and
depth knowledge and
critical understanding
of how to apply the
theories and concepts
of technology in an
ever
changing global
business environment
and the challenges
these present to
managers of specific
industries, markets,
businesses or
operational roles
(10-11)
The work demonstrates
refined knowledge and
critical understanding
of how to apply the
theories and concepts
of technology in an
ever
changing global
business environment
and the challenges
these present to
managers of specific
industries, markets,
businesses or
operational roles
(12-13)
The work demonstrates
highly accomplished
knowledge and critical
understanding of how
to apply the theories
and concepts of
technology in an ever
changing global
business environment
and the challenges
these present to
managers of specific
industries, markets,
businesses or
operational roles
(14-15)
The work demonstrates
exceptional knowledge
and critical
understanding of how
to apply the theories
and concepts of
technology in an ever
changing global
business environment
and the challenges
these present to
managers of specific
industries, markets,
businesses or
operational roles
(16-20)

6

Analysis and criticality
(20%)
This should include the
evidence of:
Coherent linkage
and logic argument
for the analysis of a
chosen topic
Use of course
materials and
range of
independently
selected sources
The work
demonstrates a limited
or no ability to use of
course materials and
range of independently
selected sources to
support investigation
into the chosen topic
(0-6)
The work
demonstrates an
insufficient ability to
use of course materials
and range of
independently selected
sources to support
investigation into the
chosen topic
. Just a series of non
interrelated
descriptions
(7-8)
The work
demonstrates a
sufficient ability to use
of course materials
and range of
independently selected
sources to support
investigation into the
chosen topic
. Many non-interrelated
descriptions
(8-9)
The work
demonstrates a well
developed ability to
use of course materials
and range of
independently selected
sources to support
investigation into the
chosen topic
(10-11)
The work
demonstrates a
sophisticated
accomplished ability to
use of course materials
and range of
independently selected
sources to support
investigation into the
chosen topic
(12-13)
The work
demonstrates highly
accomplished ability to
use of course materials
and range of
independently selected
sources to support
investigation into the
chosen topic
(14-15)
The work
demonstrates
exceptionally
accomplished ability to
use of course materials
and range of
independently selected
sources to support
investigation into the
chosen topic
(16-20)
Application, evaluation and
recommendation
(40%)
This should include evidence
of:
Critical application
the knowledge gain
from CW1 to make
recommendations
to an organisation
which would
improve its
effectiveness and
discusses in detail
of how to meet
existing and
emerging
challenges posed
by digital disruption
within that sector or
profession.
Work demonstrates a
limited or no ability to
evaluate and make
recommendations to
an organisation which
would improve its
effectiveness and
discusses in detail of
how to meet existing
and emerging
challenges posed by
digital disruption within
that sector or
profession (0-13)
Work demonstrates an
insufficient ability to
evaluate and make
recommendations to
an organisation which
would improve its
effectiveness and
discusses in detail of
how to meet existing
and emerging
challenges posed by
digital disruption within
that sector or
profession.
(14-15)
Work demonstrates a
sufficient ability to
evaluate and make
recommendations to
an organisation which
would improve its
effectiveness and
discusses in detail of
how to meet existing
and emerging
challenges posed by
digital disruption within
that sector or
profession (16-19)
Work demonstrates an
ability to evaluate and
make
recommendations to
an organisation which
would improve its
effectiveness and
discusses in detail of
how to meet existing
and emerging
challenges posed by
digital disruption within
that sector or
profession in a
consistent and
informed manner. (20-
23)
Work demonstrates an
ability to evaluate and
make
recommendations to
an organisation which
would improve its
effectiveness and
discusses in detail of
how to meet existing
and emerging
challenges posed by
digital disruption within
that sector or
profession in a capable
and effective manner.
(24-27)
Work demonstrates an
ability to evaluate and
make
recommendations to
an organisation which
would improve its
effectiveness and
discusses in detail of
how to meet existing
and emerging
challenges posed by
digital disruption within
that sector or
profession in a highly
accomplished manner.
(28-31)
Work demonstrates an
ability to evaluate and
make
recommendations to
an organisation which
would improve its
effectiveness and
discusses in detail of
how to meet existing
and emerging
challenges posed by
digital disruption within
that sector or
profession in an
exceptionally
accomplished manner.
(32-40)
Transferable Skills (20%)
Presentation skills
Demonstrates limited
or no ability in verbal
communication is
unclear (pace, pitch,
clarity and enthusiasm)
and no attempt in
presentation design
with no structure and
no attempt to support
with visual aids, all
texts. Too many errors
in referencing or no
reference.
Demonstrates an
insufficient ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
insufficient
presentation design
with no structure and
no attempt to support
with outstanding visual
aids, all texts.
Limited attempts to
adheres to rules of
Demonstrates a
sufficient ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and basic
presentation design
with some attempt to
provide structure and
may/may not support
with visual aids.
Satisfactory adheres to
rules of Harvard
Referencing in text,
Demonstrates
consistent and
confident ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
presentation design
with some structure
and attempt to support
with visual aids.
Good adheres to rules
of Harvard Referencing
in in text and ref list.
Demonstrates high
proficient ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
sophisticated
presentation design
with clear structure and
support well with visual
aids.
Very good adheres to
rules of Harvard
Demonstrates highly
accomplished ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
sophisticated
presentation design
with clear structure and
support with excellent
visual aids.
Excellent adheres to
rules of Harvard
Demonstrates
exceptional ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
sophisticated
presentation design
with clear structure and
support with
outstanding visual aids.
Outstanding adheres to
rules of Harvard

7

Professionalism Demonstrates limited
or no ability in
professionalism
(punctuality, time
management way more
exceeds 15 minutes or
too short presentation,
dress and inability to
respond and handle
questions)
(0-6)
Harvard Referencing in
text, some elements
missing in reference
list.
Demonstrates an
insufficient ability in
professionalism
(punctuality, time
management way more
exceeds 15 minutes or
too short presentation,
dress and inability to
respond and handle
questions)
(7)
some elements missing
in reference list.
Demonstrates a
sufficient ability in
professionalism
(punctuality, time
management may
exceed 15 minutes or
too short presentation,
dress and ability to
respond and handle
questions to some
extents) (8-9)
Demonstrates
consistent and
confident ability in
professionalism
(punctuality, time
management may
exceed 15 minutes,
dress and ability to
respond and handle
questions reasonably)
(10-11)
Referencing in text and
in reference list
Demonstrates high
proficient ability
professionalism
(punctuality time
management well in 15
minutes, dress and
ability to respond and
handle questions well)
(12-13)
Referencing in text and
in reference list.
Demonstrates highly
accomplished ability in
professionalism
(punctuality time
management well in 15
minutes, dress and
ability to respond and
handle questions
excellently)
(14-15)
Referencing in text and
in reference list.
Demonstrates
exceptional ability in
professionalism
(punctuality and time
management well in 15
minutes, dress and
outstanding ability to
respond and handle
questions)
(16-20)

 

Digital Business & New Technologies
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