Describe the potential of emerging markets and assess the various risks and challenges encountered in emerging markets.

Please answer the question in essay format:
1. Consider the reasons emerging markets are attractive for international business. Describe the potential of emerging markets and assess the various risks and challenges encountered in emerging markets.
Please utilize a few citations from the listed textbook to back up a few points and refer to the grading criteria listed below. Students must use APA style citations in their writing assignments.
Textbook:
(H) International Business: The New Realities
S. Tamer Cavusgil, Gary Knight & John R. Riesenberger, 2016
Pearson
ISBN.13: 978-0-134-32483-8
Grading Criteria:
Student used standard essay format: Introduction/Body/Conclusion. The structure is a multi-paragraph essay, clearly developed with effective transitions and solid topic sentences.
Student demonstrated an in-depth understanding of the ideas in the assigned reading and critically evaluates/responds to those ideas in an analytical persuasive manner (i.e. graduate level).
student was able to respond clearly and directly to the assignment in an academic manner with good development. The essay indicates a good understanding of the course content and supports its points with textual and outside references.
Student demonstrated the use of critical thinking while making novel connections to outside materials and experiences. Analysis is fresh, posing new ways to think of the material.

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