Cookie Consent For about the past two years, sites have been requesting our con
Cookie Consent
For about the past two years, sites have been requesting our consent to accepting cookies, those tiny bits of data files about individuals that are saved in web browsers. They help websites identify returning users and track them.
An EU directive adopted in May 2011, gave individuals the right to refuse cookies to protect their privacy. However, sites just began to be “safe rather than sorry” over the last few years and are asking for our permission to install them. Most consumers do not read the fine print and if you don’t accept, the site may not operate correctly, or you may not gain usage to the site.
For this assignment, go to a site with a cookie disclosure and read the fine print – is it compelling? Do you think that most consumers bother to read this before consenting?
Do you think that most automatically accept so as to access the site?
Cookies provide the data while data analytic programs fill in the holes to reach/acquire/access potential consumers, users or voters – do you think this is breaching consumer privacy? Consumer use of the internet implies some recognition that information may be collected by the sites visited – thing about Alexa and Siri eavesdropping on our conversations and then providing this information to marketers – are you angered by this? Some students claim that it is helpful as they receive mail from sites that they may never have found on their own – others find it extremely intrusive.
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