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Contemporary marketing or brand image

KN Simon

Search the web for a contemporary marketing or brand image for a specific food. This could be an advertisement, an image from a container, and even a short promotional video (like a commercial). Please select something interesting, thought-provoking, and perhaps relevant to some key ideas in the class so far. This does NOT have to be something posted in the US or Europe. I encourage you to think globally.

Once you have your short video/commercial, please prepare an interpretation of the image with these questions in mind.  You must select ONE of the learning objectives in your book on page 3 and use that objective as a framework for your interpretation.  You must read the textbook to understand the full meaning of the learning objective.

For example, “Identify the cultural construction of edibility and how food conveys meaning and value.”

POST your image or video (the image in a small size format is ideal OR a link to the video website). After that, you will include your 4-5 sentence (100 words minimum) interpretation.

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