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You are hired by Blue Moon Consulting (BMC) to conduct a data mining project to improve the targeting of a new financial planning service. The service has been quite successful so far, being marketed over the last 6 months only via a very inexpensive word-of-mouth campaign, and BMC has already garnered a large customer base without any targeting. However, the CIO of BMC believes that very accurate targeting might cost-effectively expand your audience to consumers that word-of-mouth would not reach. You are given an abridged version of BMC’s data science proposal (found below). Identify 3 things that you believe are weaknesses/flaws in their plan and explain why (3-5 sentences each). I encourage you to refer to the questions associated with the CRISP-DM process and the Appendices in
Problem 1 You are hired by Blue Moon Consulting (BMC) to conduct a data mining project to improve the targeting of a new financial…