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Presentation: Roles & Responsibilities of Cross Functional Departments Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of key departments with marketing is a key element in the brand management and optimization process.
Presentation: Roles & Responsibilities of Cross Functional Departments Overview Managing and optimizing brand equity is one of the long-term goals of any organization and…